In today’s shifting economy, veterinary practices face unique challenges in keeping visits consistent while supporting clients who are more value-conscious than ever.
This on-demand course, led by veterinary consultant Brenda Tassava Medina, provides practical strategies to help you make care feel affordable, adopt innovative access and payment models, and effectively market to both cost-sensitive clients and emerging generations like Gen Z. You’ll also explore common volume inhibitors and learn how to integrate and implement solutions that strengthen client loyalty and drive appointments.
The course is divided into 5 focused modules (total watch time: ~1 hour) and includes:
- 2 worksheets/activities to apply strategies directly to your practice.
- Encore’s Wellness Flight Plan—a downloadable playbook for implementing wellness plans seamlessly.
This course equips you with knowledge and actionable tools to navigate economic uncertainty while ensuring pets receive the care they need.
Earn 1.0 CVPM CE Credit - this is an approved VHMA CVPM CE course
Purchasing for a team?
You can add multiple seats to your cart now. After checkout, you’ll receive registration codes to distribute to your team members so they can each log in and complete the course individually.
